Knocked Cold?

Passersby pulled him from the wreck and revived him.
He began a terrific struggle and had to be tranquilized by the medics.
Later, when he was calm, they asked him why he struggled so. He said, "I remember the impact, then nothing. I woke up on a concrete slab in front of a huge, flashing sign.
Turns out somebody was standing in front of the 'S' on the 'Shell' sign.
Originally published July 02, 2009.