Market Research

The staff at my market research company must telephone people at home. They are sometimes met with hostility, but one woman pleasantly agreed to help and then patiently answered all our questions during a 20-minute interview. Finishing up, the interviewer asked the final question of the survey: "Do you have any comments or suggestions?" "Yes," the woman replied, pausing for a moment. "Don't call me again."
Originally published November 14, 2002.