While I was in college, a local church offered me a hospitality internship. My goal was to attract new guests, create a welcoming environment, and develop a process that ultimately leads guests into membership.
Easy, I thought. I'm studying hospitality management and marketing…how hard could this be?
Sweet, naïve Lindsey.
My confidence was quickly shaken as I realized how hard it is to change an entire church culture. I struggled for an entire semester, pushing and pulling and fighting against antiquated ideas of hospitality.
But I can assure you that creating a welcoming church is a challenge that is well worth the effort. Making a positive first impression encourages guests to return next week. The more second and third-time guests, the more likely your church is to see long-lasting growth.
To save you from enduring some of the pain I've experienced, I present my top ways to make church guests feel more welcome:
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