2. Quality Isn’t Judged By Numbers
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The “online” pastor can't help but look at the number of views, shares, likes, and comments for his church service. However, many of these numbers can be greatly misleading. A “view” of a video on Facebook is classified as anyone who watched for a mere three seconds. A deeper look at the analytics may reveal that the average amount of time actually watched is just over a minute of the broadcast.
I would reasonably estimate that only about 40 or 50 people out of a 1,000-view sermon video watched the majority of the broadcast. Even before the advent of “online church,” pastors and church leaders were enamored with numbers. When pastors speak amongst themselves in the community, numbers are always discussed and consequently, numbers are always exaggerated.
We cannot get too focused on numbers for we can easily attempt to preach a worldly message.
Paul warned the church in Galatians 1:10 to not see the approval of man for “if [he] were still trying to please man, [he] would not be a servant of Christ.”
When we direct our focus on views, we lose our emphasis on the direction of the Holy Spirit because we cater to the likes and desires of the audience. As Paul explained, we cannot be both a servant of Christ and a pleaser of man.
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