Crosswalk.com aims to offer the most compelling biblically-based content to Christians on their walk with Jesus. Crosswalk.com is your online destination for all areas of Christian Living – faith, family, fun, and community. Each category is further divided into areas important to you and your Christian faith including Bible study, daily devotions, marriage, parenting, movie reviews, music, news, and more.

Intersection of Life and Faith

<< Integrity Moments with Rick Boxx

Integrity Moments - May 1, 2015

  • 2015 May 01
  • COMMENTS

 

 

An Unorthodox Marketing Strategy
By: Rick Boxx
May 1, 2015

In just 5 short years CEO Patrick Doyle led Dominos in a remarkable turnaround story. The turnaround began when Dominos discovered through focus groups that many customers hated the taste of Dominos pizza.

Instead of burying this information, Dominos ran commercials actually allowing customers to talk about how terrible Dominos pizza tasted. Then, according to the Wall Street Journal, Mr. Doyle appeared on screen with an apology and promise: “We hear you, America. Sometimes you know you’ve got to make a change. Please give us another try.”

Proverbs 28:13 teaches, “He who conceals his transgressions will not prosper, But he who confesses and forsakes them will find compassion.”

Sometimes the best marketing strategy is to own your problem, correct it, then ask customers for a second chance, like Patrick Doyle did for Dominos.

Learn more about Rick Boxx and Integrity Resource Center

Archives

Follow Crosswalk.com