How quickly a culture can change:
In 1987 175 gay activists met in Virginia for a strategy weekend. They were led by two Harvard lawyers. Their goal was to change the mindset of America about the gay lifestyle. What came from this was a book entitled, After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the ’90s (New York: Plume, 1990). They even admitted in this book that no one is born gay, but it is a product of sociological factors in the life of that person.
They realized that having kinky in-your-face parades did not endear them to the public. They took a new approach. Here is what they did.
Arts & Entertainment: They encouraged their people to get acting roles in Hollywood with gay characters represented in movies and sitcoms. They would be portrayed as normal people, like everyone else.
Media: They would plant stories in media and have gays get key positions in media, like Don Lemmon and Anderson Cooper on CNN. Don Lemmon even shared about his gay lifestyle on national TV, saying he knows he was born gay.
Government: They began a campaign that promoted their cause as a civil issue versus a moral issue. They even tried to hijack the civil rights movement by comparing their cause to black discrimination, which angered civil rights leaders.
Family: They changed the definition of marriage to include gay couples. This is one of the more serious things our nation has done that has grave consequences. We legalized gay marriage.
Business: They got businesses all over America to add gay couples to their insurance programs and protect their rights in the workplace. More liberal businesses took up their cause and promoted new gay-sensitive policies.
Church: Many churches have endorsed gays in leadership and have caused splits in denominations over this issue. Churches are being threatened by governments they will lose their tax status if they follow what the Bible says about the gay lifestyle.
In less than 25 years the gay movement has changed their issue from being a moral issue to being a civil issue – all through a strategy of the 7 cultural mountains.
Photo Credit: ©Thinkstock