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Integrity Moments - Apr. 26, 2011

  • 2011 Apr 26


The Right Sales Pitch
By Rick Boxx
April 26, 2011

A pastor’s message of hellfire and brimstone drove me down the aisle as a child to be baptized, but true life change came when God saved me from a riptide. Suddenly, heaven and being known as great in heaven, became meaningful.

Jesus could have begun His teaching on the Sermon of the Mount by stirring up fear with the threat of hell. Instead, he dangled the carrot of rewards in heaven.

In Matthew 5:12 Jesus emphasized the rewards for being persecuted when he said, “Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you.”

Jesus was the best salesperson on the planet. When developing your sales pitch consider leading with rewards, rather than fears.

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