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Integrity Moments - Dec. 16, 2009

  • 2009 Dec 16


Craving Credibility? 
by Rick Boxx

Two professors studied entrepreneurial ventures to determine how best to develop trust with outsiders. A Wall Street Journal article summarized their research into four categories;

  • Personal Credibility
  • The Company's Professionalism
  • The Track Record, and
  • Emphasizing and Building Ties

Let me highlight Personal Credibility.

These researchers discovered two critical factors in building personal credibility: communicating your personal capabilities and conveying your commitment to the business. Investors and potential customers want to know if you have the skill to get the job done, and the strength of commitment when times get tough.

Solomon taught in Ecclesiastes 10:10, "If the ax is dull and its edge unsharpened, more strength is needed but skill will bring success."

If you want business associates to trust you, make sure they understand your skills and your commitment.

(First of Four parts)

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