3. Online Church Expands Churches’ Reach
In the past few months of online church, we’ve seen that 11,000 people or more have viewed the message for the church we attend over the course of the week. Prior to quarantine, our church normally had about 2,000 people who would attend in-person services on any given Sunday. Streaming services online gives your church the chance to reach people who would otherwise not be reached.
Church attendees can share messages they listen to via social media allowing friends, neighbors, and family to view these services too! Now more than ever people are using the internet as a way to grow in their faith. Livestream shares that 33% of parishioners first learned about their church online, 64% of parishioners said their church's website was an integral tool in facilitating attendance and participation, and 46% of all adults have seen someone share their faith online.
Pew Research also tells us that 37% of Americans that rarely come to church still practice their faith in different ways. Grey Matter Research found that 17 million Americans who don’t attend church did visit a church website. These are the people that an online presence is more likely to reach. They may be unable or unwilling to attend in person but willing to listen to a message through a podcast or online service.
People in our world are searching more than ever for truth to help them weather the storms of life. Expanded access to the Gospel is more important than ever.
The internet is a vehicle we're using more and more to communicate what matters most to us. We share pictures of our kids, political views...and it's also an important way that people share their faith with others. Church online is just one additional way that the public can gain access to church and the truth of the gospel. Online platforms can be a less intimidating way for many to speak life and truth into the lives of those who follow us.
It’s also an easy way for people who are looking for a church community to “visit” your church. It can be a challenge to bring the whole family to service after service hoping to find the place that is the right fit for you. Having the chance to stream a service online gives quick insight into the style and culture of a church and can help those who are looking for a church home more quickly find their place.
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