A Real Cold Sales Call
Mark was selling roofing jobs door to door in a city with a recent hailstorm. He and a sales trainee came upon a house where an elderly man had slammed the door on Mark previously.
The sales trainee persisted until Mark agreed to let him try again. Mark prepared himself for an ugly confrontation, but he wasn’t prepared for what happened.
This prospect opened the door totally naked! After stunned silence, the sales trainee began his sales pitch anyway. The man slammed the door.
Although we can’t prepare sales people for everything, we can teach them to value others first. That might prevent them from seeing things they shouldn’t see.
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