A Trustworthy Business
by Rick Boxx
July 19, 2010
According to the Edelman agency, survey respondents previously pointed to "financial performance" and "quality products" as some of the most important attributes to determine trust in Corporate America. Since the recession, the importance of those factors has fallen dramatically. The key issues now include "transparent and honest practices" and "being a company I can trust."
Many now realize that a business can show great "financials," but if you can't trust the people producing those numbers, who cares? We need leaders much like the prophet Daniel.
In Daniel 6:4 it was said about him, "They could find no corruption in him, because he was trustworthy and neither corrupt nor negligent."
If you desire to have a strong corporate reputation, you and your team need to be trustworthy, diligent, and impeccably honest like Daniel.
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