Responding with Resilience Part II
When I was 25 years old, I started a car rental agency from scratch. Interest rates and unemployment were skyrocketing at that time, but I still believed I could overcome all odds to be successful.
One year later, I sold the cars to pay off my debts and left the car rental industry forever. The lessons I learned, however, prepared me for the future.
I learned that customer’s desires are not always the same as mine. I also learned that marketing is much more complex than I ever imagined.
Failure can be a great teacher, if we are resilient enough to learn and rise again from the lessons learned.
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