Over recent years, social media has been an incredible conduit for viral challenges and fads. One of the earliest, best and most beneficial examples of these is known as The Ice-Bucket Challenge, where beginning in 2014, people have dumped buckets of ice water over participants’ heads to raise money (over $115 million) for raising awareness into Lou Gehrig’s disease (amyotrophic lateral sclerosis). Video clips of the challenge are uploaded to social media sites, and friends are tagged inviting others to take the challenge. The challenge went viral and millions of videos circulating online. Since then, the focus of most challenges have devolved into the bad idea category, with varying risk levels of stupidity, physical danger, and mental trauma.
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