Willie and Korie Robertson Believe Every Movie Has an Agenda. Here's Their Alternative
Duck Dynasty stars Willie and Korie Robertson say every movie and television show carries an agenda – whether for good or bad – and it's up to families to decide which messages deserve a place in their homes.
That conviction is one of the driving forces behind their new venture, EKKL Entertainment, a new platform offering streaming movies and TV series, podcasts, devotionals and other faith-and-family programming for parents searching for trustworthy content in an increasingly dark culture. The name comes from the Greek word "ekklesia," which, translated, means "gathering" or "assembly," and that is found throughout the New Testament referring to the church.
"There is this kind of sentiment in Hollywood that if it's too earnest, or if it has too much faith and family values, people won't watch it," Korie Robertson told Crosswalk Headlines.
She and her husband, however, believe the opposite. They are co-founders of EKKL.
"Maybe when you do offer that to people," she said, they'll watch.
"And I think we proved it with Duck Dynasty. We proved it with movies like God's Not Dead. There's a lot of faith films and faith television shows that people love and have watched.
"Everybody knows that entertainment is moving us," she said of its impact. "There is an agenda – there is something that we are trying to say with it. And so for us, we were just saying: Okay, we want to be mindful about what that is, and what kind of content, what kind of messaging is being told to us through the things that we're consuming, and we want to help be a part of creating something better."
Launched this week, EKKL offers not only faith-and-family movies and television series but also podcasts, devotionals and member perks, including discounts on travel and shopping. It was founded by Michael Scott, co-founder and former CEO of Pure Flix.
Willie Robertson said the goal is to simplify the lives of families of faith.
"We've done some of the work to help you out – to gather the good content together, so that you can all be in one place and watch it," he said.
Robertson said he doesn't want to be someone who simply complains about Hollywood, adding that he believes the industry often doesn't fully understand families of faith.
"I think we can all scream and say, 'We hate where it's at, we hate the stuff that streamers put out.'… Or you can try to have another option, which is to say this is better," he said.
Photo Credit: ©EKKL.com
Originally published July 09, 2026.
