12 Days of Giveaways - Spin & Win! Sign up before Dec. 25th to win daily prizes and a $250 Amazon.com Gift Card. Find out details.

Crosswalk.com aims to offer the most compelling biblically-based content to Christians on their walk with Jesus. Crosswalk.com is your online destination for all areas of Christian Living – faith, family, fun, and community. Each category is further divided into areas important to you and your Christian faith including Bible study, daily devotions, marriage, parenting, movie reviews, music, news, and more.

Religion Today Blog Christian Blog and Commentary

Cadbury Takes ‘Easter’ out of Annual Easter Egg Hunt Ad

  • Amanda Casanova
    Religious persecution, missions, Christianity around the world
  • 2017 Apr 04
  • Comments

By removing the word “Easter” from its annual Easter egg hunt, the National Trust is “airbrushing faith,” the Church of England says.

The Church of England’s comments came after the National Trust and Cadbury decided to rebrand the annual event from “Easter Egg Trail” to the “Great British Egg Hunt.”

During the annual hunt, thousands of children search for the Cadbury chocolate eggs at National Trust properties.

This year, the hunt is expanding into a multi-day event starting on Good Friday.

'We invite people from all faiths and none to enjoy our seasonal treats,” a statement from Cadbury said.

But a spokesperson for the Church of England disagreed with the changes.

“This marketing campaign highlights the folly in airbrushing faith from Easter.”

Said David Marshall, who runs the Meaningful Chocolate Company: “Running an alternative to Good Friday - you can't get a stronger signal of an attitude to faith than that.”

The National Trust, however, said that it didn’t make the change in rebranding.

“The National Trust is in no way downplaying the significance of Easter, which is why we put on a huge number of events, activities and walks to bring families together at this time of year,” a spokesperson said. “We work closely with Cadbury, who are responsible for the branding and wording of our egg hunt campaign.”


Photo courtesy: ©Thinkstock/kzenon

Publication date: April 4, 2017