Our biggest sale! 50% off your PLUS subscription. Use code SUMMER

They Buried the Lead on Religious Change in America

They Buried the Lead on Religious Change in America

For a brief period following graduate school, I worked for a denomination as its leadership consultant for preaching and worship. My first assignment was to steward an already-existing program for churches titled, “Let’s All Go to Church.” It was a growth campaign for churches, and one clearly designed to capitalize on people’s innate sense that they should, indeed, go to church. 

That was 1991.

Even then I knew that it was a conceptual mess and was built on a terribly outdated assessment of culture.

My first self-assignment?

Instead of “Let’s All Go to Church,” it was, “Hey, Let’s All Come Up with a New Idea.” That new idea was titled, “Opening the Front Door.” Rather than reminding people to do what we (wrongfully) assumed they knew they should do (attend church), how about creating a church people would actually want to attend?

But even that idea is now passé.

You can think of the progression this way: In the ’60s and ’70s, you could play off of guilt and obligation to get people to attend a church. In the ’80s and ’90s, and even into the early 2000s, you could open the front door of the church in such a way that it would attract people who had been turned off to church.


The latest research from the Public Religion Research Institute (PRRI) has found that 26% of Americans now identify as religiously unaffiliated, making them the largest single religious group in the U.S. This isn’t exactly news. My book The Rise of the Nones came out in 2014. What has changed is that the number of atheists within that percentage has doubled since 2013, as has the number of agnostics. Another new dynamic is that not many of those who are unaffiliated are “looking for a religion that’s right for me.”

As in just 9%.

Also news? The reason why people are joining the ranks of the religiously unaffiliated.

Many news articles on the PRRI report highlighted that nearly half (47%) of all respondents who left a faith tradition cited negative teaching about the treatment of LGBTQ people, rising to about 60% of Americans who are under the age of 30.

This was not the headline. I would even argue that the PRRI numbers on that matter were inflated, as the question was posed in far too broad of a way. Instead of asking specifically about a particular religion’s teachings about gay or lesbian people as a reason for leaving their childhood religion, they phrased the reason option as, “The religion’s negative religious teachings about or treatment of gay and lesbian people.” Those are two different things, and if separated from each other would have arguably made “treatment of” a more significant issue than historic Christian orthodoxy. 

No, the biggest and most concerning revelation of all was the number one reason people gave for leaving a faith tradition. Ready for it? 67% who left a faith tradition did so because they simply stopped believing in that religion’s teachings.

A graph of the number of children

Description automatically generated with medium confidence

It’s not primarily a cultural rejection (as in rejecting traditional, historic Christian orthodoxy on such matters as all things LGBTQ). It’s not simply a yawning disinterest. Today’s religiously unaffiliated are increasingly simply rejecting the message itself.

They are, in short, card-carrying unbelievers. And unless something intervenes, their numbers will grow. Only 3% of Americans who grew up in a religiously unaffiliated home said they joined a religion.

But take heart. There can be an intervention. There is something the church can do that would, quite literally, change our world.

They can get back to evangelism. Not talking about evangelism, or exhorting people to evangelism, but actually doing evangelism in effective and arresting ways.   

That will take change; that will involve death to self; that will demand the embrace of new and innovative approaches, not least of which is the embrace of the digital world; that will require answering questions the world is actually asking and connecting the gospel to those questions.

It will take work. Hard work.

So I suppose it all comes down to one thing:

How much do we really care? 

James Emery White

“Religious Change in America,” PRRI, March 27, 2024, read online.
Jason DeRose, “People Say They’re Leaving Religion Due to Anti-LGBTQ Teachings and Sexual Abuse,” NPR, March 27, 2024, read online.
Yonat Shimron, “Study: Unaffiliated Americans Are the Only Growing Religious Group,” Religion News Service, March 27, 2024, read online.

The views expressed in this commentary do not necessarily reflect those of ChristianHeadlines.

Image credit: ©Unsplash/mariathassinou

The views expressed in this commentary do not necessarily reflect those of CrosswalkHeadlines.

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and a former professor of theology and culture at Gordon-Conwell Theological Seminary, where he also served as their fourth president. His latest book, Hybrid Church: Rethinking the Church for a Post-Christian Digital Age, is now available on Amazon or from your favorite bookseller. To enjoy a free subscription to the Church & Culture blog, visit churchandculture.org where you can view past blogs in our archive, read the latest church and culture news from around the world, and listen to the Church & Culture Podcast. Follow Dr. White on X, Facebook and Instagram at @JamesEmeryWhite.