Video Stats You Should Know

TechReport recently released a set of video statistics for 2023. Fifty, to be exact. Here are the ones that stood out to me:

• Internet users tend to recall 85% of information that comes to them through video, but only 10% of what comes to them via texts.
   
• YouTube has more than 2.6 billion monthly active users worldwide. The world’s population is now more than 8 billion people.
   
• In 2022, 82% of all internet traffic was made up of videos.
   
• Every week, the average internet user spends six hours and 48 minutes consuming videos. In the United States, adults spend an average of 62 minutes every day consuming videos.
   
• 77% of U.S. adults, 26-36 years in age, watch videos on YouTube.
   
• 88% of internet users confess that viewing a brand’s video gives them confidence in the brand and its products, motivating them to patronize it.
   
• TikTok users spend more than 1.5 hours watching videos on TikTok every day.
   
• 76% of social media users search for products on social media platforms using videos.
   
• More than image and text content combined, social video generates 1200% of shares.
   
• People recall 80% of what they watch, 20% of what they read, and 10% of what they hear.

Headline? 

Well, if you’re wanting to reach our world,

… maybe you should start using videos.

James Emery White

Sources

Jeff Beckman, “50 Video Statistics You Should Know in 2023,” TechReport, July 17, 2023, read online.
 

About the Author

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and a former professor of theology and culture at Gordon-Conwell Theological Seminary, where he also served as their fourth president. His latest book, Hybrid Church: Rethinking the Church for a Post-Christian Digital Age, is now available on Amazon or from your favorite bookseller. To enjoy a free subscription to the Church & Culture blog, visit churchandculture.org where you can view past blogs in our archive, read the latest church and culture news from around the world, and listen to the Church & Culture Podcast. Follow Dr. White on Twitter, Facebook and Instagram at @JamesEmeryWhite.

The views expressed in this commentary do not necessarily reflect those of CrosswalkHeadlines.

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and a former professor of theology and culture at Gordon-Conwell Theological Seminary, where he also served as their fourth president. His latest book, Hybrid Church: Rethinking the Church for a Post-Christian Digital Age, is now available on Amazon or from your favorite bookseller. To enjoy a free subscription to the Church & Culture blog, visit churchandculture.org where you can view past blogs in our archive, read the latest church and culture news from around the world, and listen to the Church & Culture Podcast. Follow Dr. White on X, Facebook and Instagram at @JamesEmeryWhite.