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LifeWay Ending Sale of Pink Bibles After Uproar

  • Religion Today
  • Published Dec 19, 2011
LifeWay Ending Sale of Pink Bibles After Uproar

December 20, 2011

LifeWay Christian Resources has decided to pull pink breast cancer awareness Bibles off the shelves after a controversy erupted, the Christian Post reports. For every pink Bible purchased, one dollar went to the Susan G. Komen Foundation; however, when it was brought to the attention of LifeWay's leadership by numerous pro-life advocates that some of Komen's affiliates were giving funds to Planned Parenthood, "we realized it was a mistake," said president and CEO Thom S. Rainer. Komen assured LifeWay that the funding was only used for breast cancer screening and awareness, but LifeWay said the partnership was "not in keeping with LifeWay's core values to have even an indirect relationship with Planned Parenthood."