The 46thannual March for Life kicks off on Friday, January 18, and one mother with her three daughters are showing up in style.
The line, which contains, leggings, t-shirts, sweatshirts, hats, gym bags and more, is meant to serve as a celebration of life for all of the yet to be born children.
D’Addesi told CBN News in an interview that she and her daughters came up with the concept of COL 1972 during a family dinner one day. She said, “We’d really like to get back to a culture of life, the year 1972. 1973 is when our Supreme Court ruled that the tiniest people did not have the right to life.”
D’Addesi said she was motivated to create this line with her daughters because they wanted to spread a message that they could stand behind. She told CBN News, “We are shopping all the time and we felt a little bit marginalized because some of the messaging that was on the shirts just went against our core principles, our core values.” She continued, “We want to support companies that support our core values.”
According to D’Addesi, the clothing line was conceptualized with 10 to 30-year-olds in mind and designed by an experienced designer from L.A. The athleisure brand launched at the start January which is both the Sanctity of Life Month and the month during which the March for Life occurs annually.
Photo courtesy: Getty Images/Drew Angerer/Staff