The Fourth Key to Financial Success – Return on Equity
A business owner should have two types of returns on the time and money they invest in their business. One is compensation for their work, and the other is a return on their financial investment.
If you were investing in a mutual fund, you would want to know how much return to expect. Buying a business shouldn’t be any different. Knowing your return on equity is the fourth key to financial success highlighted in my book, “Unconventional Business.”
Luke 12:48 teaches, ““From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked.”
If you want to determine your business’ level of success, determine your return on equity and compare it to other investment options.
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