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Integrity Moments - October 30, 2015

  • 2015 Oct 30



The Power of Marketing
By:Rick Boxx
October 30, 2015

According to, Americans spend over $6 billion a year on Halloween, and $2 billion of that goes to the candy manufacturers. This is a great reminder of the power of marketing and advertising!

According to, Trick-or-Treating was popularized in the early 20th century, but fizzled out when sugar was rationed during World War II, making candy scarce. After the war, a few popular television shows highlighted Trick-or-Treating again, and, candy executives seized this opportunity!

They heavily promoted their candy as a necessary supplement to the Trick-or-Treating activities of Halloween, creating a $2 billion niche for their products by 2014.

Proverbs 24:5 teaches, “The wise prevail through great power, and those who have knowledge muster their strength.”

Surround yourself with wisdom and knowledge, and, you can discover opportunities previously unknown.

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