The Next Video Revolution
- Friday, September 03, 2010
But wait, there's more-Months ago, Netflix sent out an e-mail asking if we'd like to watch content from our Instant Queue on my son's Wii game console. They sent us a disc that enabled the Wii, already able to receive wireless signals, to play back Netflix programs picked up from our router. Ever since, I've been able to watch movies, documentaries and television programs while using our treadmill. And last week I did the same thing on my son's Playstation 3, which brings Netflix content in even better resolution. If I'm in the middle of a program, on any of these three devices, or one of our computers, I can stop it, and resume the program on another device in the house.
I can tell already that this will continue to change our media habits. As DVD and Blu-Ray sales stay flat, and as more titles become available instantly, we will watch more streaming content instead of having to wait for it by mail, as we have done with Lost episodes. I will still prefer to watch Blu-Ray discs of classic and major films but HD streaming at what looks like 1080i quality will certainly suffice for lots of other content, when more arrives.
This fascinating cnet article reports on Netflix's strategy of getting more and more rights to programming from Hollywood studios. Even Netflix's much reported agreement to delay receiving Warner Bros. DVDs for three weeks (allowing the studio to sell DVDs rather than allowing Netfix to rent them) is a long-term tactic to obtain the video streaming rights that will one day save them millions in postage fees as their growing customer based opts to stream movies rather than order them through the mail. They see that as the soon-arriving future of home video-on demand.
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