Kinda disturbing, this...

We sent a poll out via email this week to users regarding politics / voting preferences. Got over 1600 responses back within a couple days.

But the very first thing I noticed about this survey wasn’t about politics at all.

It’s about our demographics. 

Crosswalk's public is old and getting older.

  • Two-thirds of respondents don’t have kids at home.
  • Only 1 in 10 are under age 36.
  • 74% are 46 or older.

Where is the Christian audience (and influence) going to come from in the next 20 years?

Any ideas?